26th APS Annual Convention: Mark Your Calendar (San Francisco, CA, USA - May 22-25, 2014)


Ostracism Increases Willingness to Pay for Clothing Associated with Their Group

Poster Session VII - Board: VII- 111
Friday, May 23, 2014, 4:00 PM - 5:00 PM
APS Exhibit Hall-Grand Ballroom

Marc B. Setterlund PhD
Alma College

Paige Ayotte
Alma College

Participants were included or excluded using the Cyberball paradigm. They then indicated how much they would be willing to pay for a shirt with their college name. Participants in the social exclusion condition were willing to pay more for the shirt associated with their college compared to the included condition.

Subject Area: Social
Keywords: Consumer

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