26th APS Annual Convention: Mark Your Calendar (San Francisco, CA, USA - May 22-25, 2014)

Society for the Teaching of Psychology

The Meaning of Money

Saturday, May 24, 2014, 9:00 AM - 9:50 AM
Franciscan Room C

Kathleen D. Vohs

Kathleen D. Vohs
University of Minnesota

Small, subtle reminders of money elicit two types of behaviors. On the one hand, people reminded of money become highly agentic and motivated to achieve personal goals. On the other, money cues weaken prosocial responding. Data from North America, Europe, Asia, and from children as young as 3 support these claims.


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